Why We Chose Rubic City — And What Comes Next

When Dr. Zetlin built the first LifeLight prototype, he didn’t pick Rubic City for its infrastructure or its tax incentives. He picked it because it was home. The first alpha grid ran in a building that doesn’t exist anymore — replaced, years later, by the fulfillment center that now defines the city’s skyline.

That origin matters to us. LifeLight wasn’t born in a lab campus or a corporate park. It was born in a neighborhood. And as we’ve scaled to more than 800 fulfillment centers across the territory, we’ve tried to carry that same principle: LifeLight should be where people are.

The Rubic City Campus

Today, Rubic City is more than a headquarters. It’s a purpose-built campus centered on the original fulfillment center. The surrounding blocks have been gradually repurposed to support facility operations — housing for staff and vedder trainees, gloid processing and distribution, equipment maintenance, transportation hubs for new participant intake.

The city has changed. Streets that once served retail and commuter traffic now serve LifeLight logistics. Some observers call this “urban decline.” We call it urban evolution. When a population shifts from external commerce to immersive experience, the infrastructure shifts with it. Rubic City didn’t empty — it specialized.

Building Across the Territory

We’re building fulfillment centers the way others build data centers — at scale, at speed, and in every region that can support them. The siting criteria are straightforward: reliable power, water access for climate systems, proximity to population density, and enough acreage to support the full facility footprint plus adjacent partner operations.

Every new fulfillment center is built to the same specification as the original: fifty-story hollow core, central tube architecture, sterilization corridor, vedder intake, phader core. We don’t customize. We don’t compromise. The participant experience should be identical whether you jump in Rubic City or at a facility that broke ground six months ago on the opposite coast.

In the last eighteen months alone, we’ve brought 140 new fulfillment centers online. Another 60 are under construction. The buildout follows demand — and demand follows population. Where people live, we build. Where we build, people stay.

What changes at each site is the support network. Each fulfillment center requires local partnerships for construction, power, gloid supply, and participant transport. We’ve built a partner ecosystem that now spans the territory — a logistics backbone that mirrors the grid itself.

The Veelox Partners Program

This year we’re formalizing what has been an informal network into the Veelox Partners Program. Key partnerships include:

• Kersh Bionutrition — Exclusive gloid manufacturing and quality assurance. Kersh operates processing centers adjacent to every fulfillment center, ensuring fresh supply with zero transport delay.
• Grallion Construction Collective — Facility construction and structural engineering. Every fulfillment center built in the last two years was a Grallion project. They maintain active construction crews at dozens of sites simultaneously.
• Zadaa Power Systems — Distributed energy infrastructure. Zadaa provides the independent power feeds that make our dual-grid architecture possible. Their regional substations are now a standard part of every new site plan.
• Cloral Logistics — Participant transport and intake coordination. Cloral manages the physical journey from home to facility for new participants who can’t make the trip independently.

These aren’t vendor relationships. They’re partnerships in the fullest sense — organizations that share our commitment to making LifeLight accessible to everyone.

What’s Next

We’re currently evaluating sites for the next wave of fulfillment centers. Demand continues to exceed capacity — we’re operating at 87% territory-wide, and several regional facilities have maintained waitlists for months. In some areas, participants are traveling hours to reach the nearest center. That’s unacceptable.

The goal is simple: no one who wants to jump should have to wait. No one should have to travel more than forty minutes to reach a fulfillment center. We’re not there yet. But we will be.

More details on new site timelines and regional rollout will come in Q3. For now, know that we’re building. Cranes are up in fourteen regions. Grallion crews are pouring foundations. Zadaa is running power. We’ve always been building.

— Kitty Voss, CEO, Veelox Corporation